I'm constantly asked the question by brokers "How do I generate more leads?"

While there are many tactics I could suggest, the specifics come down to a combination of your personality, your geographical location, the local socio-economics and the local competition.

But, regardless of each of those factors, the common element to successful brokers is quite simple - it's putting yourself out there.

To generate more leads you need to:

1. Be active and visible within your community.
2. Never hesitate to identify yourself and what you do for a living.
3. To network regularly with other brokers and industry professionals.
4. To constantly explore new opportunities to improve your network.

Whether this is a matter of joining your local Chamber of Commerce, attending Business Networking events or even organising lunches for local business people with guest speakers on property or lending - it is all about visibility and ensuring that you are constantly moving.

Putting an ad in the paper and waiting for the phone to ring is not putting yourself out there.  It is spending money on advertising and is only one very small part of marketing yourself.