I'm constantly amazed at how many brokers there are out there who don't manage their client databases effectively.

In fact, there are many brokers who don't even really use a client database.  I'll pause for a second to let you gasp in horror.

My client database is the heartbeat of my business.  I use my BrokerFirst software and plug in every single name I collect.  I went to a business networking meeting recently and I took a business card from every one of the attendees and entered their information into my database.  Why?

Using mailing lists or any number of other tools, I can regularly contact every person in my database and let them know that I'm still around, that I have exciting new solutions to help them reach their financial goals and that I'm ready to take their call.  This becomes one of the cheapest and most effective means of marketing around.

If you're not updating your database regularly then you are missing a golden opportunity to grow your business.